Political digital marketing · West Virginia and beyond
Reach the voters
who decide.
Addressable household geo-fencing, voter-targeted display and pre-roll, streaming TV, YouTube, social, email and websites. Thoughtful, efficient and built around your budget, with reports that show exactly where the message landed.
Starts in two to three business days. Most tactics are live within 48 to 72 hours of approved creative.
One team. Strategy, trafficking and reporting from the same Morgantown office.
Campaigns and causes. Candidates, committees, ballot issues and advocacy groups, local to statewide.
01 / Services
Eight tactics for campaigns and causes
Target the household, not the zip code.
Street addresses are matched against voter and survey data to draw an exact fence around individual homes. The people in those homes see your message on every device they use. Buy one tactic or let us build the whole plan.
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Household Geo-fencing
Target voters by party, behavior and location with personalized messages, down to the individual household.
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Voter Targeting Display
Reach the right voters on the apps and websites they already use, every day.
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Voter Targeting Pre-roll
Fifteen-second video in front of the content voters came to watch.
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Streaming TV (OTT / CTV)
Connected TV, Roku and streaming apps, targeted by DMA, county, zip or household.
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YouTube Advertising
Skippable and non-skippable ads on the platform adults 18 to 49 watch every week.
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Social Media Marketing
Paid Facebook and Instagram that keeps a campaign present between events, with Meta authorization handled.
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Email Marketing
Opt-in lists segmented by party, district, age and interest, with re-drops and retargeting.
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Campaign Websites
Modern, fast sites with contact and volunteer forms, from a $500 landing page to a full five-page site you own.
02 / Why WVRC
Local, focused, tailored
Local, focused and tailored to the race.
WVRC Digital has run political campaigns across West Virginia for years, from simple websites to multi-tactic statewide plans. Every campaign is monitored, evaluated and reported, so you see the outcome of every dollar.
01
Local expertise
A dedicated team of strategists and design experts with one goal: to help your campaign navigate the digital landscape.
02
Client focused
It is not about who we are; it is about who you are. We focus on your political goals to take the campaign from where it is now to where you want it to be.
03
Tailored strategies
Political marketing plans are not one-size-fits-all. We build thoughtful, efficient strategies around your platform, your district and your budget, with timely, detailed reports.
03 / Timing
Built for election calendars
Late is not an option in a campaign. We plan for it.
Approve the creative and most tactics are live within three days. Need it faster? Tell us the date and we will tell you what is possible.
2 to 3
business days from signed order to launch
48 to 72
hours to go live after approved creative
8
tactics, bought and reported by one team
1
invoice, with radio and MetroNews if you want them
04 / WVRC Media
Audio · Digital · Video · News
Political is the campaign arm of WVRC Digital, part of a company West Virginia has listened to since 1940.
Need radio, MetroNews or video alongside the digital plan? It is one call, one team and one invoice.
80+
years as the voice of West Virginia
33
community radio stations
54 of 55
West Virginia counties covered
90+
MetroNews Network affiliates
WVRC Media
Audio + digital + video. The parent company.
WVRC Audio
33 stations and the Mountaineer Sports affiliates.
WV MetroNews
Statewide news, sports and talk. Display ads live here.
WVRCDIGITAL
WVRC Digital
Streaming TV, search, social, email and websites for business.
05 / Plan a campaign
We reply within one business day
Tell us about the race.
Office, district, election date and a budget range. A strategist will come back with a plan, a budget and a timeline within one business day.
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