Campaign tactics
YouTube Advertising
Skippable and non-skippable ads on the platform adults 18 to 49 watch every week.
YouTube reaches more adults aged 18 to 49 every week than all cable TV networks combined, and it is the world’s second-largest search engine. We use that reach to connect your message with potential voters, deploying skippable and non-skippable video to make the most of the campaign budget.
Ad formats
- :06 bumper ads. Six seconds that build awareness and reach a large audience quickly and cost-effectively, with high viewability.
- :15 non-skippable ads. Fifteen seconds that communicate the message in full. Research shows higher ad recall for this length.
- :30 skippable (TrueView) ads. Viewers choose to watch, which lifts engagement, and you are only charged when someone clicks or watches the full thirty seconds.
Targeting
- Geographic location (except a radius around a location)
- Age and gender
- Interests and the content people watch
Ready to plan YouTube Advertising?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.