Campaign tactics
Household Geo-fencing
Target voters by party, behavior and location with personalized messages, down to the individual household.
Addressable household geo-fencing draws a digital boundary around individual homes. Street addresses are matched against voter and survey data, and the people inside those homes see your display and video ads on all of their devices: phones, tablets, laptops and connected TVs.
It is the most precise way to reach constituents: by party, by voting history, by the issues they care about and by the street they live on. Whether you are promoting a platform or mobilizing turnout, the message lands where it matters most, in the voter’s own neighborhood.
How we reach the right voters
We pinpoint the voters most likely to support your platform with a blend of these tactics:
- Addressable household geo-fencing. Street addresses are matched against voter and survey data to draw an exact fence around voters’ homes. The people in those homes are targeted on every device they use.
- Contextual targeting. Ads reach potential voters while they read pages and sites related to your political views, in real time.
- Behavioral targeting. Ads reach voters based on known political affiliation and the views shown by their searches, purchases and browsing.
- Geo-optimized targeting. Ads reach voters inside a geographic area: districts, zip codes, cities, counties or states.
What you get
- A fence list built from voter files, survey data and your own supporter lists
- Display and 15-second video creative, produced in house if you need it
- Live within 48 to 72 hours of approved creative
- Reports that show impressions, clicks and reach by geography
Ready to plan Household Geo-fencing?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.