Campaign tactics
Voter Targeting Pre-roll
Fifteen-second video in front of the content voters came to watch.
Video pre-roll places your campaign’s 15-second messages directly in front of the right voters on their favorite apps and websites, before the free video content they came to watch.
A sophisticated blend of targeting tactics identifies potential supporters by party, by behavior and by household. With addressable household geo-fencing, the ads play for the people in the homes you choose, ensuring maximum exposure for the dollars you spend.
How we reach the right voters
We pinpoint the voters most likely to support your platform with a blend of these tactics:
- Addressable household geo-fencing. Street addresses are matched against voter and survey data to draw an exact fence around voters’ homes. The people in those homes are targeted on every device they use.
- Contextual targeting. Ads reach potential voters while they read pages and sites related to your political views, in real time.
- Behavioral targeting. Ads reach voters based on known political affiliation and the views shown by their searches, purchases and browsing.
- Geo-optimized targeting. Ads reach voters inside a geographic area: districts, zip codes, cities, counties or states.
Ready to plan Voter Targeting Pre-roll?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.