Campaign tactics
Voter Targeting Display
Reach the right voters on the apps and websites they already use, every day.
Targeted display for political candidates puts your message on the apps and websites voters already use. A blend of targeting tactics pinpoints the voters most likely to support your platform based on party affiliation, online behavior and even their home address.
Whether it is promoting your platform’s key initiatives or mobilizing support, this hyper-targeted approach gives you reach without waste, and lets you influence voter decisions where it matters most.
How we reach the right voters
We pinpoint the voters most likely to support your platform with a blend of these tactics:
- Addressable household geo-fencing. Street addresses are matched against voter and survey data to draw an exact fence around voters’ homes. The people in those homes are targeted on every device they use.
- Contextual targeting. Ads reach potential voters while they read pages and sites related to your political views, in real time.
- Behavioral targeting. Ads reach voters based on known political affiliation and the views shown by their searches, purchases and browsing.
- Geo-optimized targeting. Ads reach voters inside a geographic area: districts, zip codes, cities, counties or states.
Ready to plan Voter Targeting Display?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.