Campaign tactics
Streaming TV (OTT / CTV)
Connected TV, Roku and streaming apps, targeted by DMA, county, zip or household.
Engage voters wherever they stream. As more households cut the cord, over-the-top (OTT) and connected TV (CTV) advertising reach voters directly on smart TVs, streaming boxes, phones and tablets, with the precision of digital and the impact of television.
Your spot runs in full, unskippable, inside the shows people choose to watch, and reporting shows exactly where it was delivered.
How we reach the right voters
- Behavioral targeting. Ads reach voters based on known political affiliation and the views shown by their searches, purchases and browsing.
- Geo-optimized targeting. Ads reach voters inside a geographic area: DMAs, districts, zip codes, cities, counties or states.
- Household targeting. Addressable household lists built from voter files put your spot on the TVs in the homes you choose.
Ready to plan Streaming TV (OTT / CTV)?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.