Campaign tactics
Social Media Marketing
Paid Facebook and Instagram that keeps a campaign present between events, with Meta authorization handled.
Facebook and Instagram offer unmatched exposure for a campaign. Targeted social advertising puts your message in front of the demographics and geographies that decide your race, where voters spend a significant part of every day.
Targeting
- Geographic location (except a radius around a location)
- Age and gender
- Custom audiences provided by the campaign
Meta’s authorization process
Meta requires advertisers who run ads about social issues, elections or politics in the United States to complete an authorization process and to place “Paid for by” disclaimers on every ad. We walk you through each step.
During verification, the people with access to the email address and phone number you provide need to be available within a time-sensitive window. A code arrives through each channel, and both codes must reach the WVRC team within 15 minutes to continue.
Ready to plan Social Media Marketing?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.