Campaign tactics
Email Marketing
Opt-in lists segmented by party, district, age and interest, with re-drops and retargeting.
Targeted email delivers customized messages on the issues, policies and campaign updates that matter to each voter. Our database is exclusively opt-in, segmented by party affiliation, demographics, interests and more, so every message reaches the right audience at the right time.
We hold email to the highest standard of integrity: strict spam compliance, prompt removal of opt-outs and addresses cross-verified against USPS data. Customizable designs keep your brand consistent while you convey your vision and values.
Targeting
More than 750 targeting criteria are available. Political partners most often use:
- Geographic location, down to the district
- Political party affiliation
- Age and gender
- Re-drops to complete a grouping, and retargeting of the people who opened
Ready to plan Email Marketing?
A strategist will come back with a plan, a budget and a timeline. Most tactics are live within 48 to 72 hours of approved creative.